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    Cities In Transformation

    The Cities in Transformation exhibit was a project that saw Barcelona’s best architect studios travel to Phoenix to collaborate with the best studios in Phoenix.

    The exhibit was set up in the Gallery at the Design School at Arizona State University to display to students and Phoenix residents the work of these recognized Spanish architects.

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    Nbarizona.com Re-design

    Before the summer of 2010, National Bank of Arizona’s website was very outdated despite the volume of new accounts that were opened per month online.

    I re-designed the site from scratch with the direction needed to segment the areas of banking that NB|AZ specializes in. The result looks better, but more importantly improves clients’ user experience.

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    Consciousness Clock: depth

    I designed this clock face to allow viewers to mentally record the time it takes to be conscious of an event. In this case, the event is recognizing a hidden image inside the inkblot on the face of the clock.

    The accompanying wordmark, “depth”, hints at these hidden items. The “e” is stylized to look like a “13”, the number of images hidden in the inkblot.

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    The & is Near

    The title for this piece (read: "The And is Near"), despite being a pun, was designed to represent a show exhibiting some of the world's critical issues. These issues are very important to the human landscape, and I wanted to draw attention to these issues. The design of the poster reflects this.

    The poster was an entry to represent the exhibit for my college thesis project.

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    944.com Concept Re-design

    944 is one of the foremost providers of entertainment content in the U.S. Whether through their magazine or their website, 944 is all about what is in-style and in the spotlight.

    As of May 2011, 944.com (and all of its local sites) were full of content, but needed some organization and cohesiveness style and interactivity.

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    Modern Clock AIR App

    I designed the Modern Clock to be used as an Adobe AIR app for those interested in something other than what was available for the OSX dashboard or Windows.

    The AIR framework allows for consistency across all platforms and doesn’t require much effort to install or use. This was programmed by me using Actionscript 3.0 and then converted for app use.

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    NB|AZ Q2 Sales Campaign

    In the second quarter of 2011, National Bank of Arizona wanted to take a risk. Leaving behind the security of the brand's corporate colors, NB|AZ sought a bold palette for the quarterly campaign.

    Fresh, lively colors and a liberal use of iconography combined to create an atmosphere that employees embraced and consumers noticed.

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    Rx Risks Campaign

    The Rx Risks campaign was the vehicle for my thesis as a fourth-year graphic designer at Arizona State University.

    The campaign dealt with the growing issue of prescription drug abuse by teens in the United States. Raising awareness and giving a voice to those affected by this issue were my primary goals, which I attempted to accomplish with a variety of media.

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    NB|AZ Onboarding Mailers

    National Bank of Arizona saw the benefit of having colorful, eye-catching direct mail touch points mailed to new clients and accountholders. Each letter is color coded and tailored specifically to each clients' needs and account type.

    The series of letters continues to grow as new, different types of accounts are opened each day in the branch or online.

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    Martian Ranch & Vineyard

    Martian is a young, biodynamically-farmed vineyard located in the Santa Ynez Valley. Because Martian was the new kid on the block, the company came to Geyrhalter & Co. to launch the brand visually.

    My role in this project was to assist with concepting and mock-ups for various collateral for Nan Helgeland, the owner, as well as labels for each of her four wines.

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© 2011 jdgd | josh davis graphic design. All rights reserved.